SERVICES

Law Firm Marketing Consulting

A Proven Legal Marketing Approach

  • Strategic Marketing Plans
    Prepare cohesive long term strategic plans for marketing a law practice through a combination of networking, leadership and building prominence in the legal profession.
     
  • Leveraged Networking
    Learn proven rainmaking techniques by building long term relationships with targeted contacts who have a high probability of sending referrals of the best clients and most desirable legal matters.
     
  • Target Client Selection
    Identify the most desirable clients with the most interesting and lucrative legal matters that will best contribute to a profitable and fulfilling practice.
     
  • Coordinated Law Firm Marketing Tactics
    Get all the attorneys in the firm to market and coordinate efforts to maximize firm originations and prevent overlap.
     
  • Target Contact Selection
    Identify networking contacts who are most likely to be in contact with target clients and send desirable legal referrals.
     
  • Setting Rates
    Determine the right rate for your market and practice area to maximize profitability without reducing demand.
     
  • Website Strategies
    Learn effective approaches to using legal website marketing to increase the number of inquiries from both referrals and internet visitors.
     
  • Building Prominence
    Learn to demonstrate competency through leadership by choosing effective professional leadership activities that maximize marketing impact for an attorney's chosen practice focus.
     
  • Presentations
    Prepare and role-play high a impact presentation that will motivate other professionals to send you business and consider you a valuable marketing contact.
     
  • Winning Beauty Contests
    Learn proven tactics for landing even the biggest clients when competing for their business against another lawyer or law firm.

Law Practice Management Consulting

  • Business and Practice Models
    From solo practices to partners in small or large firms, you select and develop a practice model that is the right balance between personal life goals, practice concentration and profitability objectives.
     
  • Budgeting
    Create and manage a budget and set goals for profit based on revenue forecasts and prudent expense management.
     
  • Receivables Management
    Improve realization of receivables through the proper use of retainer agreements, client contact, client termination and collection techniques.
     
  • Hiring and Staffing
    Determine correct staffing requirements, salary levels, and effective techniques for finding and hiring the right people.
     
  • Accountability Management
    Define job responsibilities and accountability and improve staff performance through proper communication and follow-up.
     
  • Profit and Loss Analysis
    Review revenue and expenses and determine areas of profit optimization to maximize income and plan for growth.
     
  • Compensation Plans
    Develop compensation plans that incentivise both originations and billing.

Strategic Planning

  • Starting a Solo Practice or Small Firm
    Determine the best business model, practice focus and budget for your new firm or practice as well as marketing strategies.
     
  • Mission Statements
    Develop a mission statement for your firm or practice that gives you a clear sense of direction and purpose.
     
  • Three and Five Year Plans
    Set long range plans for growth including revenue and expense projections, personnel planning, and space considerations.
     
  • Goal Setting
    Set objectives for marketing, originations, hourly billings, leadership activities and more.
     
  • Strategic Marketing Plans
    Improve your practice focus and reputation and be more effective at targeting desirable clients through leveraged networking techniques.
     
  • Staffing Plans
    Make sure that you have the right staff at the right price to assure that the workflow is handled efficiently with an emphasis on quality.  Plan for growth by adding additional staff when appropriate.

Career Coaching for Lawyers

MG Consulting provides career coaching for attorneys, helping them to have more fulfilling practices and improving motivation and purpose in their practices.  This process involves finding harmony between personal and practice goals and matching values to the practice to find the right area of law and practice model.

  • Values Assessment
    A comprehensive examination of values and motivations is done to assess the areas of greatest gratification and help you connect with your purpose for practicing.
     
  • Quality of Life vs. Quantity of Life Decisions
    MG Consulting will help you balance career and personal objectives by maximizing profitability within a framework that optimizes personal fulfillment in all areas of your life.

  • Determining Practice Model
    Based upon your values and life goals, MG Consulting will develop a practice model that best suits those ends, be it a solo practice, a partnership, the development of a mid-sized firm or a contractor working from home.
     
  • Selecting Practice Focus
    We will match your values with a practice area that will give you greater satisfaction in the practice and increase motivation.
     
  • Harmonizing Practice With Life Goals
    MG Consulting will examine your life goals, including retirement, family considerations, education of children, quality of life issues, etc. and help you develop a practice that contributes to these goals without monopolizing your life.
     
  • Motivation and Inspiration
    Learn how to be a self starter by understanding how your values affect your desire to work.
     
  • Accountability
    Once you commit to a course of action, MG Consulting will follow up to make sure you are staying on course.
     
  • Stress Reduction
    Through proper matching of values, practice focus and practice model with life goals, the practice becomes much more enjoyable and less stressful. MG Consulting can also show you techniques for improving quality of life at work through the proper use of staff, to give you greater freedom and reduce fire fighting.

Attorney Productivity

Productivity is one of the keys to success in a law practice.  MG Consulting provides effective techniques for increasing efficiency and productivity through a combination of improving prioritizing skills, proper use of staff and technology, reducing distractions and capturing time.  

  • Increasing Billable Hours
    Learn to become more effective at capturing attorney and paralegal time and achieving daily and monthly billable hour objectives.
     
  • Setting Priorities
    Identify important tasks and learn to manage concurrent time lines to smooth workflow and reduce firefighting.
     
  • Effective Use of Staff
    Delegate more effectively to associates, paralegals and legal assistants and reduce staff bottlenecks.
     
  • Expediting Contingency Cases
    Manage contingency workflow and case settlements of trial lawyers to avoid cash flow problems and bring contingency cases to a speedy conclusion.
     
  • Reducing Distractions
    Learn how to effectively manage the bombardment of distractions from staff, phone calls, e-mails and the internet.
     
  • Improving Work Quality
    Enhance focus and concentration by organizing work into sequential projects and utilizing work zones.


HOW IT WORKS

Face to Face Consultations

Face to face consultations are the most common form of consulting for attorneys.  Consultations are done at the lawyers' offices to eliminate the lost time and inconvenience of travel and to maximize productivity.  In certain cases attorneys prefer to have consultations in their homes and these requests are readily accommodated.  Face to face consultations are generally between 60 and 90 minutes per session.

Face to face consultations are also available for lawyers outside the metropolitan area, however they are much more expensive because they involve not only the consulting fee, but also travel and lodging expenses.  For out of town consultations it is much more cost effective to consult by telephone.
 

Telephone Consultations

Telephone Consultations are the best modes of consultation for out of town clients. MG Consulting has numerous clients outside the metro area who consult entirely by telephone.  Telephone Consultations provides a cost effective mean of consultation with all the same benefits of face to face consultations.
 

Workshops and Firm Retreats

MG Consulting conducts workshops and firm retreats to help partners better define the firm mission and build consensus among partners on strategic decision making in areas such as staffing, compensation, practice focus and growth objectives.  Additional workshops are available to improve marketing focus and effectiveness.